Strategic Proposal Development & Creative Branding Solutions

Leadership + Team
Strategic Proposal Development & Creative Branding Solutions

Leadership + Team

The Blue Maxx Team Blends Talent and Synergy for Results-Driven Approach

The Blue Maxx team, led by Diane Scott Adams, includes a mix of seasoned talent to provide full-service proposal and corporate branding products and services. We are not just writers and creative talent…we are a synergistic team of Subject Matter Experts (SME) within our specialties, each with 15 to 25+ years of experience. Our team includes several key leaders plus associate contractors as needed. This structure enables us to provide a single source for a wide range of products and scalable services, and saves our clients time and money.

Among our team are certified and accredited members, including LEED professionals who focus on achieving goals that contribute to green technologies, sustainability, and protecting the natural environment. And creative professionals who have supported winning, multi-million dollar ID/IQs, corporate and government branding campaigns, and large multi-faceted events.

We have responded to all branches of the U.S. Department of Defense and numerous Federal civilian agencies, such as the Department of State, Defense Logistics Agency, and U.S. Agency for International Development. Our team has also supported procurements for Non-Government Organizations (NGO), including numerous agencies within the United Nations, Foreign Government ministries, and State Governments and agencies.

Diane Scott Adams

Assoc. DBIA, LEED Green Assoc.

Blue Maxx Principal, Diane Scott Adams

Blue Maxx Founder, Principal

Lead Proposal Manager/Writer and Strategist

The Blue Maxx team is led by Principal and RFP Strategist, Diane Scott Adams. Diane is an award winning, published writer with 25+ years experience.

Since she began writing responses for U.S. Government grants and proposals in 1995, Diane has secured over $5 billion in funding contracts in the Americas, the Middle East, Asia, Indonesia, and Africa.

Diane's varied and deep experience gives her a unique perspective in analyzing an RFP and gauging client risk and ability to win. She is adept at identifying and building strategies to successfully execute work domestically and internationally — often in the some of the world’s most challenging environments.

Diane's Expertise is Concentrated in the Following Markets:

  • Information Technology
  • Design-Build Construction
  • Facilities O&M and Base Operations
  • Life Support Activities
  • Transportation & Logistics
  • Professional & Management Services

Betz Frank

Sr. Creative Director, Writer/Editor, Production Manager

  • BA in Photography/Visual Communication
  • Second generation advertising and creative specialist
  • 18 years of creative writing for marketing/ads/Websites
  • 25+ years in commercial graphic design, corporate branding, production
  • 25+ years in creative management and project management
  • Creative lead on winning ID/IQs for DHS Eagle II and EITSD NIEITS orals and written; and for downselected NASA HITSS orals
  • 10+ years in creative proposal support and writing/editing for Government submissions


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